There is a lot of power in marketing and we are missing out on some of this when choosing BookingPress as our booking platform. Particularly with regards to integration into some of the biggest search and social marketing integrations.
Google Actions Center is what allows companies to integrate their products into the Google Search, Maps, and Ads platforms. BookingPress should apply to become a partner and implement an Appointments Redirect integration so that we can have a pretty "Book now" button for our websites. SetMore does this and it works beautifully.
As a user of BookingPress and when claiming my company in Google Search/Map listings Google suggests implementing this when managing with the Google Business tools. See the prompt you get here:
When clicking on the above Booking link we are presented with this dialog, the benefits of having that big "Book now" button are immediately obvious:
However, when clicking on the link to "Get Started" BookingPress is not available as a provider:
Without BookingPress being listed as a provider here we are relegated to using the "Links to your online booking tool" section:
This simply shows a text link buried below the page fold (for most all people looking at our company info) on our company listing:
This to me is imperative for a product such as BookingPress to stay relevant in the growing Booking Software marketplace.
3 weeks ago